SEE SENSE
SUMMARY
The objective of this project is to redesign the e-commerce experience to provide the users a more simple and fast alternative to browsing and learning about a product.
CHALLENGE
To create a quick and easy e-commerce experience for SEE.SENSE ACE that will allow a business commuter, the cycling parent, and the recreational cyclist to learn the advantages of the product offered.
WHAT IS SEE SENSE?
Combines the latest in AI technology with elegant cyclist-led design to make your ride safer and your city smarter.
Barlow Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
89BDC7
363743
D9D8D6
BIKE LIGHT FEATURES
THEFT ALERTS
CRASH ALERTS
CUSTOM FLASH PATTERNS
ANONIMYZED INSIGHTS
Anonymized insights to help your city build and regulate infrastructure
PRIMARY USERS
BOB
WEEKEND RIDER
Bob 50yr old
Recreational weekend Rider.
He rides his regular route every weekend with his buddies. Sometimes he explores new terrain with poor visibility during long periods of time.
SALLY
MOTHER OF YOUNG RIDER
35 yr old stay at home mother
Son-Tom 15 yr old teen
Sally's son is starting to ride with friends and is seeking for the safest bike light available.
She is letting her son commute for the first time to school. She is concerned for her son's whereabouts and safety.”
JOE
CITY COMMUTER
32yr old
Business Commuter
Joe is a regular commuter who regularly rides his bike to work in the downtown area. Today, Joe forgot his Frog brand bike light and doesn’t know what to do.
THINKS
This will be a good ride
FEELS
“motivated”, “ready”, and “focused” for the morning ride.
DOES
he checks to make sure his light is charged
SAYS
"Does anyone want to join me?"
SECONDARY USER
THINKS
“Where did I leave my light?"
FEELS
annoyed, frustrated
DOES
Calls his wife
SAYS
“Did you take my light?”
THINKS
“Did he get to school safely?"
FEELS
Worried, concerned
DOES
Purchase all his bike gear.
SAYS
“Call me when you get there.”
THOUGHT PROCESS
PAPER PROTOTYPES
DIGITAL WIREFRAMES
How does it work?
Section highlights visibility feature. Targeted towards all three potential users.
Section highlights the different bike lights' Lumens power. Targeted towards all three potential users.
Infographic allows to easily visualize how much visibility the user will have when in the road with the different powers.
Section promotes the smart city connectivity feature. Introducing to download the Application that syncs user data and usage to help improve city infrastructure.
This section allows the user to input regular cycling routes and estimate battery runtime for each product.
How does it work?
Clean display of what is shipped with the product.
84% percent of online buyers trust product reviews as much as friends.
92% of consumers now read online reviews vs. 88% in 2014
