SEE SENSE

SUMMARY

The objective of this project is to redesign the e-commerce experience to provide the users a more simple and fast alternative to browsing and learning about a product. 

CHALLENGE

To create a quick and easy e-commerce experience for SEE.SENSE ACE that will allow a business commuter, the cycling parent, and the recreational cyclist to learn the advantages of the product offered.

WHAT IS SEE SENSE?

Combines the latest in AI technology with elegant cyclist-led design to make your ride safer and your city smarter.​​

Barlow Medium

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

89BDC7

363743

D9D8D6

BIKE LIGHT FEATURES

THEFT ALERTS

CRASH ALERTS

CUSTOM FLASH PATTERNS

ANONIMYZED INSIGHTS

Anonymized insights to help your city build and regulate infrastructure

PRIMARY USERS

BOB 

WEEKEND RIDER

Bob 50yr old

Recreational weekend Rider.

 

He rides his regular route every weekend with his buddies. Sometimes he explores new terrain with poor visibility during long periods of time.

SALLY 

MOTHER OF YOUNG RIDER

35 yr old stay at home mother

Son-Tom 15 yr old teen 

Sally's son is starting to ride with friends and is seeking for the safest bike light available.

She is letting her son commute for the first time to school. She is concerned for her son's whereabouts and safety.

JOE 

CITY COMMUTER

32yr old

Business Commuter

Joe is a regular commuter who regularly rides his bike to work in the downtown area. Today, Joe forgot his Frog brand bike light and doesn’t know what to do.

THINKS

This will be a good ride

FEELS

 “motivated”, “ready”, and “focused” for the morning ride.

DOES

he checks to make sure his light is charged

SAYS

"Does anyone want to join me?"

SECONDARY USER

THINKS

“Where did I leave my light?"

 

FEELS

 annoyed, frustrated

DOES

Calls his wife

SAYS

“Did you take my light?”

THINKS

“Did he get to school safely?"

 

FEELS

Worried, concerned

DOES

Purchase all his bike gear.

SAYS

“Call me when you get there.”

THOUGHT PROCESS

PAPER PROTOTYPES

DIGITAL WIREFRAMES

How does it work?

Section highlights visibility feature. Targeted towards all three potential users.

Section highlights the different bike lights' Lumens power. Targeted towards all three potential users.

Infographic allows to easily visualize how much visibility the user will have when in the road with the different powers.

Section promotes the smart city connectivity feature. Introducing to download the Application that syncs user data and usage to help improve city infrastructure.

This section allows the user to input regular cycling routes and estimate battery runtime for each product.

How does it work?

Clean display of what is shipped with the product.

84% percent of online buyers trust product reviews as much as friends.

 92% of consumers now read online reviews vs. 88% in 2014

HTML + CSS DIV SEGMENTATION

SCREEN OUT | CONTACT INFO

IM and Text

(210) 996-6205

Email

loreimv@gmail.com

FIND ME ON SOCIAL MEDIA
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Location

San Antonio, TX  
Austin, TX