PERSONALITY
THROUGH MUSIC
Faculty Mentor
Situation Summary
With emerging technologies and automization, data has become crucial part of our lives. Digital marketers target consumers based on their online interactions. They have a perception of you, but is it the real you?
Research Goal
The goal of the data collected is to discover if a correlation exists between a user's HCI and personality. More specifically, the research focuses on a user’s music streaming habits and Enneagram's personality profiles.
