2018 AIGA Blue Ridge Flux Student Design Competition
Valerie Lamm, Austin Dennis, Rachel Briggs Christina Rodriguez, Nick Gatti, Stephanie Boyrie, Kristie Bocanegra, Austin Dennis.
My role in this project consisted of finding opportunity in the market through market research, competitor analysis as well as solution ideation and user experience.
Due to lack of time, people struggle with taking nutrition into account and scheduling gamily dinners, which has been shown to negatively impact health and happiness. This is also inadvertently contributes to the growing problem of food waste.
The team studied interactions and developed an ubiquitous technology ecosystem that seeks to help households resolve nutritional preferences, schedule conflicts, and food waste.
Meet the Gundersons!
Scroll through the photos to meet his young millennial family of three. Which just like many nowadays, has found themselves struggling to find time to sit together and dine as a family.
How can we help families like the Gunderson's spend more time together during dinner time while at the same time reduce food waste and increase nutrition habits?
We sent out a survey with questions regarding the matters of eating as a family, relationship with nutrition and current technology habits. In return we got back 100 responses and these were the insights we gathered from the collected information.
After analyzing 16 apps related to grocery shopping and nutrition tracking, these were the results.
Nutrish, a product designed to create a more nutritious, enjoyable, and less wasteful relationship with food through the use of adaptive algorithms and devices.
Nutrish can resolve these ongoing problems by observing data from an algorithm, connected to each household member. Through time, the more data the algorithm can observe, the more personalized a user or household’s experience becomes. Nutrish seeks to create a more nutritious, enjoyable, and less wasteful relationship a user has with their food.
Taking the form of a ubiquitous technology ecosystem, the product seeks to help households resolve nutritional preferences, schedule conflicts, and food waste. Nutrish creates an eco system that not only is a unique communicator but one that is also integrated into our smart devices, helping families like the Gundersons spend more time together and stay on track with their nutrition and food waste.